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What is Percus?

Percus is a personalized video platform designed specifically for the financial services industry in Latin America. We transform customer data into engaging, interactive video experiences that drive measurable business results.

Our Mission​

To be a strategic ally in generating impactful communications for businesses across Latin America by delivering extraordinary digital experiences to end customers.

What We Do​

Personalized Video Platform​

Percus enables companies to create videos that are uniquely tailored to each customer by:

  • Integrating directly with customer data systems
  • Rendering videos in real-time with personalized content
  • Adding interactive elements like buttons, forms, and decision trees
  • Offering two data models — personalization data can stay entirely in your environment, or be hosted by Percus for batch campaigns

Target Industries​

Financial Services Focus:

  • Pension Funds - Account statements, simulators, voluntary savings promotions
  • Banks - Account statements, pre-approved credit offers, cross-selling campaigns
  • Insurance - Policy quotes, agent matching, claims updates

Expanding to:

  • Utilities
  • Telecommunications
  • Education

How It Works​

  1. Data Integration - Connect Percus to your customer data sources
  2. Creative Development - We design video templates following your brand guidelines
  3. Personalization Logic - Configure rules for dynamic content and interactive elements
  4. Real-time Generation - Videos are created on-demand when customers access them
  5. Analytics & Optimization - Track engagement and optimize based on results

Proven Results​

Based on over 32 million emails sent during 2021-2022:

  • 2.5x average increase in email open rates
  • Up to 300% increase in click-through rates
  • 3x average increase in conversion rates

Our Complete Service​

Every Percus project includes:

Creativity​

Custom audiovisual content designed to transmit information clearly and interactively, following your brand guidelines.

Technology​

Secure platform for real-time video personalization and rendering, with no customer data leaving your secure environment.

Consulting​

Professional guidance through every project stage, with ongoing sessions to evaluate metrics and optimize results.

Current Clients​

Percus serves leading financial institutions across Latin America, including:

  • Porvenir (Colombia)
  • Plan Vital (Chile)
  • AFP Habitat (Chile)
  • Contemporánea Seguros (Ecuador)
  • Produbanco (Ecuador)

Awards & Recognition​

  • TECLA 7 Winner - Financial Health Platform category
  • TECLA 7 Finalist - Consolidation and Expansion challenges

For more information, visit percus.cl